Logo: Gnoodles Pasta

Design School Assignment: Invent a pasta brand, then design a logo, packaging, and an overall identity system (stationery, t-shirts, baseball caps) for that brand.

Brand Description: Medium-upscale, 25-45 male/female consumer. Pasta comes in variety of "gourmet" flavors like "sun-dried tomato"; "three-mushroom," "basil pesto". Marketing angle encourages the playful "enjoyment" of eating these "noodles" (rather than "pasta").